Salesforce

2017 Connected Subscriber Report

Questions? Call us at 1-800-667-6389.
2017 Connected Subscriber Report
 

To explore the current attitudes of American mobile phone owners and cable subscribers, Salesforce Research conducted its “2017 Connected Subscriber Report.” Based on responses from more than 2,​210​ U.S. adults​, among whom 2,067 are mobile phone owners and​ 1,703 are cable subscribers, the research, conducted online by Harris Poll in February 2017, found differences in the ways that customers prefer to shop and purchase services from communications service providers (CSPs). In addition, while the research indicates that some Americans distrust their wireless and cable providers, CSPs have the opportunity to improve customer experiences by taking different approaches to their services. In fact, improving customer satisfaction and delivering new services such as over-the-top (OTT) content will become increasingly crucial as the research indicates that a growing number of Americans are interested in service providers that are shaking up the industry with streaming video and audio services, often via apps and other new business models.

Get the report now.
Get the report now.
Get the report now.
Please fill out all fields.
Please fill out all fields.
Please fill out all fields.
Demo Intro
  • *
    Enter your first name
  • *
    Enter your last name
  • *
    Enter your title
  • *
    Enter a valid email address
  • *
    Enter a valid phone number
  • *
    Enter your company name
  • *
    Select the number of employees
  • *
    Select your Industry
  • *
    Select your country
  • *
    Select your state/province
  •     Yes, I would like to receive marketing communications regarding Salesforce products, services, and events. I can unsubscribe at a later time.
  •  I agree to the <a href="/company/privacy.jsp" target="_blank">Privacy Statement</a>. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the <a href="/company/privacy.jsp" target="_blank">Privacy Statement</a>. <span class="expand safeharbor-icon"></span> <span class="break"></span> <span class="extra-legal">I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. I have the right to withdraw my consent at any time. <a href="/company/privacy.jsp" target="_blank">For more information, click here</a>.</span>   By registering, you confirm that you agree to the storing and processing of your personal data by Salesforce as described in the Privacy Statement.

We asked more than 2,000 utilities customers a variety of questions about today’s experience interacting with utilities companies. Check out this full report to see what they had to say.

Some highlights:

  • 90% of respondents believe the utilities customer service experience could be improved
  • 60% of millennials view their utilities bills via a mobile app
  • Millennials are 4x more likely than others to believe technology can improve their utilities experience
* By submitting this form, you are confirming you have read and agree to our Terms and Privacy Statement.
TRUSTe