Salesforce Marketing Cloud

The Consumer Goods Industry in the Digital Age

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Consumer Goods
 

IDC predicts that 90% of consumer goods industry growth over the next decade will be captured by companies that succeed at direct engagement with consumers.

This in-depth IDC report on the consumer goods industry will show you:

  • The seven biggest challenges in consumer goods today
  • A new model for engaging directly with consumers
  • Why supply chain visibility is key to consumer engagement
  • How to digitally transform your consumer goods business

 

 

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Salesforce Research surveyed marketers from around the world for the 2016 “State of Marketing” report. From those findings comes “Leading the Customer Experience in Consumer Products and Retail Marketing.” These focused insights from industry leaders reveal new priorities of retail marketers, including these growing trends:

  • Sharing 360-degree views of the customer across the entire organization
  • Considering customer satisfaction a key success measurement
  • Pivoting to customer needs from online to in-store

Learn more about consumer products and retail marketers’ biggest priorities, success measures, and challenges. Download the report now.

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