Salesforce Research surveyed marketers from around the world for the 2016 “State of Marketing” report. From those findings comes “Leading the Customer Experience in Consumer Products and Retail Marketing.” These focused insights from industry leaders reveal new priorities of retail marketers, including these growing trends:
- Sharing 360-degree views of the customer across the entire organization
- Considering customer satisfaction a key success measurement
- Pivoting to customer needs from online to in-store
Learn more about consumer products and retail marketers’ biggest priorities, success measures, and challenges. Download the report now.