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Consumer Goods Industry Insights Report, Third Edition

We surveyed 2,400 global decision makers to understand the trends and challenges shaping the consumer goods industry.

Looking for the complete Consumer Goods Industry Insights Report? Fill out the form to read now.

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Consumer Goods Professional Analyzing Data With AI

AI is brands’ biggest dilemma and solution.

Leveraging AI — including agents — is top of mind for the consumer goods industry, both as a goal to meet and a challenge to navigate.

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Consumer Goods professional with inventory data

AI rewrites the trade promotion playbook.

With only 46% of trade promotion spend yielding ROI, companies are looking for better options. Leaders are seeing that AI- and data-driven personalized offers are more effective than tried and tested tactics.

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As they pursue deeper consumer relationships, brands are investing more in social media marketing, digital ads, and retailers’ digital properties.

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A consumer smiles as he looks at his mobile phone.

Digital marketing takes the lead.

CG marketers drive demand by meeting consumers where they spend their time — and increasingly, that’s online.

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DEMO

Learn how you can reduce costs, win consumers, and deliver profitable growth.

REPORT

Go deeper on AI to see how the industry is transforming in the agentic era.

CUSTOMER STORY

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RESOURCE CENTER

Consumer Goods Industry Insights Report, Third Edition

Looking for the complete Consumer Goods Industry Insights Report? Fill out the form to read now.

Looking for the complete Consumer Goods Industry Insights Report? Fill out the form to read now.

Thank you for downloading the Consumer Goods Industry Insights Report.

AI is brands’ biggest dilemma and solution.

AI rewrites the trade promotion playbook.

Marketing spend ramps up on social media and beyond.

Digital marketing takes the lead.

More Resources

DEMO

Learn how you can reduce costs, win consumers, and deliver profitable growth.

REPORT

Go deeper on AI to see how the industry is transforming in the agentic era.

CUSTOMER STORY

See how SharkNinja speeds up service with Agentforce.

Newsletter

Get timely updates and ideas delivered to your inbox.