As retail undergoes a fascinating renaissance, consumers have more control than ever over where and how they buy. The best consumer goods (CG) companies are transforming rapidly as a result. We surveyed 500 global CG leaders to learn how they’re reaching consumers where they are, and where they’re going. Their responses reveal:
Why digital transformation is imperative
What leaders are doing to build more effective business-to-business (B2B) and business-to-consumer (B2C) relationships
How leaders can evolve for the future
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