Dreamforce: Consumer Goods Roundtable
 

Event Sponsor: Accenture

WHEN:
Wednesday, November 8, 2017
9:30am - 10:45am PST

WHERE:
InterContinental
4th floor in Nob Hill
888 Howard Street
San Francisco, CA 94103

Getting to Agile: Bringing Digital to the Consumer Goods Front Office

Join industry experts Larry Thomas and John Zealley from Accenture and Keith Schlatt from Salesforce for a roundtable discussion on bringing the power of digital capabilities into the front office. We’ll begin by learning how top innovators in consumer goods are leveraging digital capabilities in the world of consumer engagement to sustain brand awareness, attract new consumers, and develop or grow existing loyalty programs.

Next, find out what can be gained from looking at agile, digitally innovative, new entrants to the CPG market and how CPG companies can use a combination of the Salesforce platform and industry targeted capabilities to bring route to market differentiation. We’ll conclude with a discourse on developing a strong global customer strategy and transformation program to improve interaction with customers and lead to increased sales.

AGENDA:
9:20 - 9:30 Check In
9:30 - 10:40 Interactive Discussion
10:40 - 10:45 Thank You

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