Together with Salesforce’s Casey Coleman, Senior VP of Government Solutions and former CIO for the GSA, industry analyst Paul Greenberg joins us to:
Share insights from his studies of CRM use cases in the public sector
Discuss both tactical and strategic benefits that result from these modern, digital examples
Explore what they represent in terms of the future of our local communities
Walk away with insights and ideas on how a cloud-based CRM platform can transform municipality services — which frequently function as the primary point of contact between government and the people — and with them, the citizen-customer experience.