Total Economic Impact for Government of Marketing Cloud
Savings and Benefits for Government Organizations by Marketing Cloud
Salesforce commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) that government organizations may realize by deploying Marketing Cloud. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Marketing Cloud on their public sector organizations.
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The Total Economic Impact™ For Government Of Salesforce Marketing Cloud, a March 2019 Salesforce-commissioned study conducted by Forrester Consulting