How one Health Plan is Successfully Engaging Audiences with Marketing Automation

Engaging Audiences with Marketing Automation

Creating effective marketing campaigns that drive sales is essential to customer and member engagement in the rapidly changing healthcare insurance industry. Over the past year Blue Cross Blue Shield of Minnesota has unlocked the power of Marketing Automation by having sales and marketing join forces to create effective customer segmentations and increased engagement.

 

Hear Heidi Backer speak about their successful Marketing Automation journey and learn how Blue Cross Blue Shield of Minnesota is leading the industry in customer engagement.

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