Ron Pereria, Sr. Director of Product Marketing, Retail & Consumer Goods, Salesforce
Digital transformation has forever changed the way consumers browse, buy, and request service from brands. It is dawn of the digital marketer, where physical and the digital worlds have converged, and consumer expectations are higher than ever. Every marketer now has an unprecedented opportunity to connect with consumers in entirely new ways.
To understand how leading retailers and brands market to customers, Salesforce conducted a survey of 570 marketing leaders in the Retail and Consumer Goods industries across the globe. This research shows how retail and consumer goods marketing leaders are breaking down barriers to provide a unified shopper experience on every channel and touchpoint throughout the customer lifecycle. Join us for this interactive session to hear the latest trends in Retail and Consumers Good, and perspectives from our panel of customer experts.
In this webinar, Ron Pereira discusses both challenges and opportunities facing marketers in the Fourth Industrial Revolution. Listen in to learn:
How leading marketers lay the foundation of success across data, channels, and tactics
How shifting marketing priorities are affecting organizational change
How top marketers can collaborate across sales and service teams
How AI is being leveraged to win the hearts, minds, and wallets of consumers