How to Turn Your Website Into a Lead Generation Machine
Pardot's guide to building a lead generation platform
Having a website is table stakes for today’s B2B marketer. While having a website is non-negotiable, not all websites are created equal. The real question is — how well is your website really working for you? Are visitors actively engaging with it? And what’s the secret recipe for website lead generation success?
In this e-book, you’ll learn how to:
Craft website visits inspired by storytelling
Create forms that inspire conversion and generate qualified leads
Implement solutions that will help you achieve your goals
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