Salesforce Marketing Cloud

2015 Connected Shoppers Report

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2015 Connected Shoppers Report
 

Salesforce Research studied the current habits and expectations of American shoppers, how customers use digital marketing throughout the shopping process, and opportunities for better online and on-site customer engagement. Findings include:

  • why in-store and online channels need better integration
  • how to improve the customer/associate relationship
  • which customer habits shift during the holiday season

Customer success during the holidays and beyond depends on connectivity across all channels.

 

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Salesforce Research studied the current habits and expectations of American shoppers, how customers use digital marketing throughout the shopping process, and opportunities for better online and on-site customer engagement. Findings include:

  • why in-store and online channels need better integration
  • how to improve the customer/associate relationship
  • which customer habits shift during the holiday season

Customer success during the holidays and beyond depends on connectivity across all channels.

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