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5 Insurance Imperatives

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5 Insurance Imperatives - CMO Strategies for Effortless Policyholder and Agent Experiences

CMO Strategies for Effortless Policyholder and Agent Experiences


The convenience and connectedness of products outside the insurance industry (such as Facebook and Uber) have led to a change in policyholder and agent expectations. A growing Millennial audience now chooses insurers based on how well they deliver the 1-to-1, multichannel interactions they prefer. This, plus a greater number of options, will deeply impact insurance companies across all lines.

In this e-book, you’ll find actionable strategies to exceed shifting expectations, including how to:

  • Create dynamic omni-channel experiences across engagement, sale, service, and renewal.
  • Enable agents to form cost-effective, 1-to-1 relationships with policyholders at scale.
  • Drive ongoing value with actionable insights at key moments of a policyholder’s life.

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