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Active Audiences

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Active Audiences
 

Salesforce Marketing Cloud teamed up with Facebook to better understand the impact of coordinating email and advertising. The study explores marketing and sales data through the lens of a customer and their path to purchase.

Based on observing the behavior of more than 900,000 anonymized email subscribers, the study connects email channel engagement, advertising impressions and revenue. The results are unique insights into what happens when these channels are coordinated.

Download this case study now to learn:

  • What portion of email subscribers were reached through Facebook ads
  • What share of the audience both opened email and saw an ad
  • How consumers behaved when reached by email plus ads, vs. email alone

 

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Salesforce Marketing Cloud teamed up with Facebook to better understand the impact of coordinating email and advertising. The study explores marketing and sales data through the lens of a customer and their path to purchase.

Based on observing the behavior of more than 900,000 anonymized email subscribers, the study connects email channel engagement, advertising impressions and revenue. The results are unique insights into what happens when these channels are coordinated.

Download this case study now to learn:

  • What portion of email subscribers were reached through Facebook ads
  • What share of the audience both opened email and saw an ad
  • How consumers behaved when reached by email plus ads, vs. email alone
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