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B2B Personas: Targeting Audiences

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B2B Personas: Targeting Audiences
 

Salesforce Research analyzed 15 million B2B data points over a four year period for deep insights into the personas who make up B2B audiences. Specific attributes including business vertical, department, and seniority are critical to understanding who your marketing should target — and when — for maximum impact. In “B2B Personas: Targeting Audiences,” discover how B2B marketers can improve their targeting to:

  • Better identify new leads.
  • Manage audiences more effectively.
  • Send content to the right audience segment.

Get a clear picture of your audience to improve churn, growth, and overall brand health.

 

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Salesforce Research analyzed 15 million B2B data points over a four year period for deep insights into the personas who make up B2B audiences. Specific attributes including business vertical, department, and seniority are critical to understanding who your marketing should target — and when — for maximum impact. In “B2B Personas: Targeting Audiences,” discover how B2B marketers can improve their targeting to:

  • Better identify new leads.
  • Manage audiences more effectively.
  • Send content to the right audience segment.

Get a clear picture of your audience to improve churn, growth, and overall brand health.

* By submitting this form, you are confirming you have read and agree to our Terms and Privacy Statement.
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