Salesforce Marketing Cloud

High-Value Marketing

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Salesforce commissioned a research report from Harvard Business Review Analytic Services featuring insights from 556 business executives. Download High-Value Marketing: Connecting Customers Through Technology, Analytics, and Collaboration to learn how advanced marketing organizations are addressing modern customer engagement challenges, including:

  • Creating a culture of collaboration between marketing and sales
  • Adopting organizationwide use of advanced, user-friendly marketing technologies
  • Developing a single customer view across multiple channels
  • Comprehensively measuring marketing efforts and reporting results

 

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Salesforce commissioned a research report from Harvard Business Review Analytic Services featuring insights from 556 business executives. Download High-Value Marketing: Connecting Customers Through Technology, Analytics, and Collaboration to learn how advanced marketing organizations are addressing modern customer engagement challenges, including:

  • Creating a culture of collaboration between marketing and sales
  • Adopting organizationwide use of advanced, user-friendly marketing technologies
  • Developing a single customer view across multiple channels
  • Comprehensively measuring marketing efforts and reporting results
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