Agencies and some internal brand teams have constantly had to reinvent themselves in the digital era to become both subject and technology matter experts in each new wave from search to display and more recently social and mobile advertising. This presents a unique set of challenges when you are trying to execute an effective advertising strategy while building a dynamic team and internal practice to service that channel.
In this case study you will learn how a leading WPP Global Agency:
Built an elite social advertising team from the beginning while managing one of largest CPG brands in the world
How an elite professional services division built a tailored syllabus for agency teams to scale
Grew its overall advertising spend and client campaigns under management in first six months