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Social.com Q1 2015 Advertising Benchmark

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Social.com Q1 2015 Advertising Benchmark
 

In the Salesforce Marketing Cloud Social Advertising Benchmark Report, we analyzed data from more than a trillion ad impressions and hundreds of millions of dollars in advertising spend across the three major global social networks: Facebook, Twitter, and LinkedIn.

In the report, you’ll discover key advertising media benchmarks (including CPC, CPM, and CTR), as well insights into macro trends across geographic regions, industry verticals, mobile advertising, and in-depth ROI performance.

Key findings include:

  • The performance of key industries for five top advertising markets, ranging from automotive in the United States to retail in Germany.
  • Performance of mobile app install campaigns in 16 different countries and the performance of the Facebook Audience Network.
  • Key metrics for Twitter and LinkedIn, including the performance of different types of campaigns for both quarters.

 

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In the Salesforce Marketing Cloud Social Advertising Benchmark Report, we analyzed data from more than a trillion ad impressions and hundreds of millions of dollars in advertising spend across the three major global social networks: Facebook, Twitter, and LinkedIn.

In the report, you’ll discover key advertising media benchmarks (including CPC, CPM, and CTR), as well insights into macro trends across geographic regions, industry verticals, mobile advertising, and in-depth ROI performance.

Key findings include:

  • The performance of key industries for five top advertising markets, ranging from automotive in the United States to retail in Germany.
  • Performance of mobile app install campaigns in 16 different countries and the performance of the Facebook Audience Network.
  • Key metrics for Twitter and LinkedIn, including the performance of different types of campaigns for both quarters.
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