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Advertising Index Q1 2016 Report

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Advertising Index Q1 2016 Report
 

This quarterly report covers key advertising media benchmarks (including CPC, CPM, CPI, and CTR) for Q1 2016 across key advertising platforms: Facebook, Instagram, Twitter, and LinkedIn. You’ll discover global insights, from campaign performance for top markets to industry verticals.

Key findings include:

  • The global Facebook CPM grew 71% year over year
  • In the retail industry, Australia has the highest Facebook CTR at 1.95%, followed by the United States at 1.71%
  • The global Instagram CPM was $4.44
  • Twitter’s CPM fell 4.9% year over year, but cost per engagement grew 216%
  • The global LinkedIn CPM for Q1 2016 was $29.37

 

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This quarterly report covers key advertising media benchmarks (including CPC, CPM, CPI, and CTR) for Q1 2016 across key advertising platforms: Facebook, Instagram, Twitter, and LinkedIn. You’ll discover global insights, from campaign performance for top markets to industry verticals.

Key findings include:

  • The global Facebook CPM grew 71% year over year
  • In the retail industry, Australia has the highest Facebook CTR at 1.95%, followed by the United States at 1.71%
  • The global Instagram CPM was $4.44
  • Twitter’s CPM fell 4.9% year over year, but cost per engagement grew 216%
  • The global LinkedIn CPM for Q1 2016 was $29.37
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