Salesforce

ArcSoft + Social.com: Test Lookalike Expansion to Target the Right Audiences

Questions? Call us at 1-800-667-6389.
ArcSoft + Social.com: Test Lookalike Expansion to Target the Right Audiences
 

ArcSoft is a global leader in imaging intelligence technology. It makes the most popular free makeup app for mobile devices, Perfect365. This case study gives insight into Lookalike Audiences, a powerful way of targeting Facebook ads to the most similar existing custom audience or a group of Facebook users who have responded to a prior campaign, such as anyone who has installed your app or watched your video.

Highlights include:

  • A more similar audience produces a cheaper CPI.
  • Tiering 1%, 2%, and 3% Lookalike Audiences increased app installs by 260%.
  • Testing audience segments drives app installs.

Learn how you can use Lookalike Audiences to expand and optimize your Facebook campaigns with Social.com.

 

Sign up and get our free e‑book.
Sign up and get our free e-book.
Sign up and get our free e-book.
Please complete all fields.
Please complete all fields.
Please complete all fields.
cutout
  • *
    Enter your first name
  • *
    Enter your last name
  • *
    Enter your title
  • *
    Enter a valid email address
  • *
    Enter a valid phone number
  • *
    Enter your company name
  • *
    Select the number of employees
  • *
    Select your country
  • *
    Select your state/province
  •     Yes, I would like to receive marketing communications regarding Salesforce products, services, and events. I can unsubscribe at a later time.
  •  I agree to the Privacy Statement. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement.  
    I agree to the Privacy Statement. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More
    I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.
    By registering, you confirm that you agree to the storing and processing of your personal data by Salesforce as described in the Privacy Statement. By registering I confirm that I have read and agree to the Privacy Statement.
    I agree to the Event Terms of Service and Privacy Statement. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More
    I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.
    By registering, you confirm that you agree to the Event Terms of Service and to the storing and processing of your personal data by Salesforce as described in the Privacy Statement. By registering I confirm that I have read and agree to the Event Terms of Service and Privacy Statement

ArcSoft is a global leader in imaging intelligence technology. It makes the most popular free makeup app for mobile devices, Perfect365. This case study gives insight into Lookalike Audiences, a powerful way of targeting Facebook ads to the most similar existing custom audience or a group of Facebook users who have responded to a prior campaign, such as anyone who has installed your app or watched your video.

Highlights include:

  • A more similar audience produces a cheaper CPI.
  • Tiering 1%, 2%, and 3% Lookalike Audiences increased app installs by 260%.
  • Testing audience segments drives app installs.

Learn how you can use Lookalike Audiences to expand and optimize your Facebook campaigns with Social.com.

* By submitting this form, you are confirming you have read and agree to our Terms and Privacy Statement.
TRUSTe