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Essence oCPM vs CPC Case Study

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Essence oCPM vs CPC Case Study
 
“Essence Evaluates oCPM Bidding for App Installs across Desktop and Mobile”

Essence is one of the world’s largest independent buyers of digital media, helping clients like Amazon, Google, and Walgreens execute their advertising. This case study gives insight into the effectiveness of oCPM bidding compared to CPC bidding when bidding toward app installs with Facebook app ads.

Highlights include:

  • An explanation of oCPM bidding and reasons to use it on Facebook
  • oCPM produces lower cost per install (CPI) for both desktop and mobile apps
  • oCPM generated 58% more app installs on desktop than CPC bidding

Find out which bidding method you should use on Facebook to be most successful.

 

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Essence is one of the world’s largest independent buyers of digital media, helping clients like Amazon, Google, and Walgreens execute their advertising. This case study gives insight into the effectiveness of oCPM bidding compared to CPC bidding when bidding toward app installs with Facebook app ads.

Highlights include:

  • An explanation of oCPM bidding and reasons to use it on Facebook
  • oCPM produces lower cost per install (CPI) for both desktop and mobile apps
  • oCPM generated 58% more app installs on desktop than CPC bidding

Find out which bidding method you should use on Facebook to be most successful.

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