Salesforce

The Future of Advertising

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The Future of Advertising
 

Your customers provide a constant stream of data, illuminating behaviors, tastes, preferences, and more. In return, they expect you to treat them as the unique individuals they are. They want to see ads that pertain to them.

This report uses research from around the globe to determine where these personalized, CRM-powered ads have the most impact — and where ad dollars get the biggest return. Read on for research including:

  • Global ad spend and CTR for Facebook, Google, and more
  • How to increase ad spend return with CRM data
  • Lookalike and re-engagement campaign use cases

The disconnected approach to advertising is history. Download now to see how to personalize individual experiences and make every ad dollar count.

 

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Your customers provide a constant stream of data, illuminating behaviors, tastes, preferences, and more. In return, they expect you to treat them as the unique individuals they are. They want to see ads that pertain to them.

This report uses research from around the globe to determine where these personalized, CRM-powered ads have the most impact — and where ad dollars get the biggest return. Read on for research including:

  • Global ad spend and CTR for Facebook, Google, and more
  • How to increase ad spend return with CRM data
  • Lookalike and re-engagement campaign use cases

The disconnected approach to advertising is history. Download now to see how to personalize individual experiences and make every ad dollar count.

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