Salesforce

OMD and McDonalds Case Study

Questions? Call us at 1-800-667-6389.
OMD and McDonalds Case Study
 

OMD is the one of the most awarded agency network in the world and works with global brands including Barilla, Lay’s, McDonalds, Nissan, Pepsi, and PlayStation.

In this case study, you’ll discover how OMD used social.com to run one of McDonalds biggest branding and awareness campaigns on Facebook during the World Cup using the power of video.

Highlights include:

  • OMD promoted 32 unique videos across 37 individual European markets over the course of six weeks
  • These videos obtained 6.3 million views and reached 290 million unique people during the World Cup
  • The campaign was covered in numerous trade publications, including AdAge, CNET, Fast Company, Marketing Land, and PR Week

Find out how McDonalds used the scale of Facebook to deliver videos to millions of fans around the globe.

 

Sign up and get our free e‑book.
Sign up and get our free e-book.
Sign up and get our free e-book.
Please complete all fields.
Please complete all fields.
Please complete all fields.
cutout
  • *
    Enter your first name
  • *
    Enter your last name
  • *
    Enter your title
  • *
    Enter a valid email address
  • *
    Enter a valid phone number
  • *
    Enter your company name
  • *
    Select the number of employees
  • *
    Select your country
  • *
    Select your state/province
  •     Yes, I would like to receive marketing communications regarding Salesforce products, services, and events. I can unsubscribe at a later time.
  •  I agree to the Privacy Statement. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement.  
    I agree to the Privacy Statement. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More
    I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.
    By registering, you confirm that you agree to the storing and processing of your personal data by Salesforce as described in the Privacy Statement. By registering I confirm that I have read and agree to the Privacy Statement.
    I agree to the Event Terms of Service and Privacy Statement. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More
    I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.
    By registering, you confirm that you agree to the Event Terms of Service and to the storing and processing of your personal data by Salesforce as described in the Privacy Statement. By registering I confirm that I have read and agree to the Event Terms of Service and Privacy Statement

In this case study, you’ll discover how OMD used social.com to run one of McDonalds biggest branding and awareness campaigns on Facebook during the World Cup using the power of video.

Highlights include:

  • OMD promoted 32 unique videos across 37 individual European markets over the course of six weeks
  • These videos obtained 6.3 million views and reached 290 million unique people during the World Cup
  • The campaign was covered in numerous trade publications, including AdAge, CNET, Fast Company, Marketing Land, and PR Week

Find out how McDonalds used the scale of Facebook to deliver videos to millions of fans around the globe.

* By submitting this form, you are confirming you have read and agree to our Terms and Privacy Statement.
TRUSTe