Scotch & Soda and Emark Use Salesforce Marketing Cloud to Drive Sales and Re-Engagement
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Scotch & Soda, an Amsterdam-based fashion brand known around the world for its youthful but classic style, needs to drive sales and re-engage existing user purchase behavior. They work with Emark, a Salesforce Platinum Marketing Cloud partner, to build out 1-to-1 customer journeys using CRM powered advertising.
Scotch & Soda used email and Facebook ads to target existing customers across multiple channels. This re-engagement campaign to inactive customers resulted in a 16x the return on ad spend. To drive new sales, a Facebook Lookalike audience of Scotch & Soda best customers was targeted resulting in a €3.95 cost per checkout.
9x return on ad spend to acquire new customers
€3.95 cost per checkout driven by Facebook Lookalike targeting
€2.36 cost per checkout from re-engagement Facebook campaign
16X return on ad spend for CRM targeted ads to inactive customers