Salesforce

Scotch & Soda and Emark Use Salesforce Marketing Cloud to Drive Sales and Re-Engagement

Questions? Call us at 1-800-667-6389.
Scotch Soda Emark Lookalike Facebook Ads
 

Scotch & Soda, an Amsterdam-based fashion brand known around the world for its youthful but classic style, needs to drive sales and re-engage existing user purchase behavior. They work with Emark, a Salesforce Platinum Marketing Cloud partner, to build out 1-to-1 customer journeys using CRM powered advertising.

Scotch & Soda used email and Facebook ads to target existing customers across multiple channels. This re-engagement campaign to inactive customers resulted in a 16x the return on ad spend. To drive new sales, a Facebook Lookalike audience of Scotch & Soda best customers was targeted resulting in a €3.95 cost per checkout.

Highlights include:

  • 9x return on ad spend to acquire new customers
  • €3.95 cost per checkout driven by Facebook Lookalike targeting
  • €2.36 cost per checkout from re-engagement Facebook campaign
  • 16X return on ad spend for CRM targeted ads to inactive customers

 

Sign up and get our free e‑book.
Sign up and get our free e-book.
Sign up and get our free e-book.
Please complete all fields.
Please complete all fields.
Please complete all fields.
cutout
  • *
    Enter your first name
  • *
    Enter your last name
  • *
    Enter your title
  • *
    Enter a valid email address
  • *
    Enter a valid phone number
  • *
    Enter your company name
  • *
    Select the number of employees
  • *
    Select your country
  • *
    Select your state/province
  •     Yes, I would like to receive marketing communications regarding Salesforce products, services, and events. I can unsubscribe at a later time.
  •  I agree to the <a href="/company/privacy.jsp" target="_blank">Privacy Statement</a>. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the <a href="/company/privacy.jsp" target="_blank">Privacy Statement</a>. <span class="expand safeharbor-icon"></span> <span class="break"></span> <span class="extra-legal">I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. I have the right to withdraw my consent at any time. <a href="/company/privacy.jsp" target="_blank">For more information, click here</a>.</span>   By registering, you confirm that you agree to the storing and processing of your personal data by Salesforce as described in the Privacy Statement.

Scotch & Soda, an Amsterdam-based fashion brand known around the world for its youthful but classic style, needs to drive sales and re-engage existing user purchase behavior. They work with Emark, a Salesforce Platinum Marketing Cloud partner, to build out 1-to-1 customer journeys using CRM powered advertising.

Scotch & Soda used email and Facebook ads to target existing customers across multiple channels. This re-engagement campaign to inactive customers resulted in a 16x the return on ad spend. To drive new sales, a Facebook Lookalike audience of Scotch & Soda best customers was targeted resulting in a €3.95 cost per checkout.

Highlights include:

  • 9x return on ad spend to acquire new customers
  • €3.95 cost per checkout driven by Facebook Lookalike targeting
  • €2.36 cost per checkout from re-engagement Facebook campaign
  • 16X return on ad spend for CRM targeted ads to inactive customers
* By submitting this form, you are confirming you have read and agree to our Terms and Privacy Statement.
TRUSTe