Salesforce

Social.com Advertising Benchmark Report

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Social.com Advertising Benchmark Report
 

In the Salesforce Marketing Cloud Social Advertising Benchmark Report, we analyzed data from more than 2 trillion ad impressions and hundreds of millions in advertising spend across the 3 major global social networks in Facebook, Twitter and LinkedIn.

In the report, you’ll discover key advertising media benchmarks (including CPC, CPM, and CTR) as well insights into macro trends across geographic regions, industry verticals, mobile advertising and in depth ROI performance.

Key findings include:

  • While Facebook media costs rose globally across 2014, ad engagement rates more than tripled from Q1 to Q3 to 0.6%.
  • Twitter's CPE for promoted tweets grew only 10% across the first three quarters of 2014
  • LinkedIn's recently launched Sponsored Updates advertising had CPCs rise from $4.38 in Q1 to $5.97 in Q3 2014

 

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In the Salesforce Marketing Cloud Social Advertising Benchmark Report, we analyzed data from more than 2 trillion ad impressions and hundreds of millions in advertising spend across the 3 major global social networks in Facebook, Twitter and LinkedIn.

In the report, you’ll discover key advertising media benchmarks (including CPC, CPM, and CTR) as well insights into macro trends across geographic regions, industry verticals, mobile advertising and in depth ROI performance.

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