Salesforce

Social.com Advertising Benchmark Report

Questions? Call us at 1-800-667-6389.
Social.com Advertising Benchmark Report
 

In the Salesforce Marketing Cloud Social Advertising Benchmark Report, we analyzed data from more than 2 trillion ad impressions and hundreds of millions in advertising spend across the 3 major global social networks in Facebook, Twitter and LinkedIn.

In the report, you’ll discover key advertising media benchmarks (including CPC, CPM, and CTR) as well insights into macro trends across geographic regions, industry verticals, mobile advertising and in depth ROI performance.

Key findings include:

  • While Facebook media costs rose globally across 2014, ad engagement rates more than tripled from Q1 to Q3 to 0.6%.
  • Twitter's CPE for promoted tweets grew only 10% across the first three quarters of 2014
  • LinkedIn's recently launched Sponsored Updates advertising had CPCs rise from $4.38 in Q1 to $5.97 in Q3 2014

 

Sign up and get our free e‑book.
Sign up and get our free e-book.
Sign up and get our free e-book.
Please complete all fields.
Please complete all fields.
Please complete all fields.
cutout
  • *
    Enter your first name
  • *
    Enter your last name
  • *
    Enter your title
  • *
    Enter a valid email address
  • *
    Enter a valid phone number
  • *
    Enter your company name
  • *
    Select the number of employees
  • *
    Select your country
  • *
    Select your state/province
  •     Yes, I would like to receive marketing communications regarding Salesforce products, services, and events. I can unsubscribe at a later time.
  •  I agree to the Privacy Statement. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement.  
    I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More
    I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.
    By registering, you confirm that you agree to the storing and processing of your personal data by Salesforce as described in the Privacy Statement. By registering I confirm that I have read and agree to the Privacy Statement.
    I agree to the Event Terms of Service and Privacy Statement. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More
    I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.
    By registering, you confirm that you agree to the Event Terms of Service and to the storing and processing of your personal data by Salesforce as described in the Privacy Statement. By registering I confirm that I have read and agree to the Event Terms of Service and Privacy Statement

In the Salesforce Marketing Cloud Social Advertising Benchmark Report, we analyzed data from more than 2 trillion ad impressions and hundreds of millions in advertising spend across the 3 major global social networks in Facebook, Twitter and LinkedIn.

In the report, you’ll discover key advertising media benchmarks (including CPC, CPM, and CTR) as well insights into macro trends across geographic regions, industry verticals, mobile advertising and in depth ROI performance.

* By submitting this form, you are confirming you have read and agree to our Terms and Privacy Statement.
TRUSTe