Fireclay Tile grows leads by 400% and slashes IT costs

 

Custom tile maker Fireclay Tile needed a new technology platform to capture leads, organize customer information, track opportunities, forecast sales, manage factory orders and more. Fireclay Tile chose Salesforce for its ease of use, versatility, reliability, and ease of customization.

With Salesforce, Fireclay Tile increased leads by 400 percent and lowered IT costs by 85 percent. Executives also gained visibility into important deals and improved customer satisfaction. Thanks to accurate forecasts, they were able to comfortably hire more people.

Watch Fireclay Tile’s Eric Edelson demonstrate how he runs a thriving manufacturing business using Salesforce.

 

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