Activision: A social customer service ROI story.

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Activision: A social customer service ROI story

Activision integrated Salesforce Social Studio (formerly Radian6) with its Service Cloud deployment to create a more modern way to support their customers on the channels where they often prefer to communicate. In the process they unlocked 378% ROI.

Here are some of the ways that Service Cloud helped:

  • Handled the global scale of their enterprise;
  • Routed cases to the appropriate team member(s);
  • Identified trending topics for timelier responses;
  • Established best practices; and
  • Helped define and implement reporting and dashboards.

The best way to deliver industry-leading customer service is to start with the world's #1 customer service solution. Building on the Salesforce1 Platform gives Activision multichannel agility for an extremely tech-savvy and demanding audience. Read the Nucleus Research report to see how.

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