Salesforce

IT leaders are bullish on
the future of Banking

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IT leaders are bullish on the future of FinServ

In this customer-driven era, IT is taking a more central role in every industry and especially banking. Salesforce surveyed 136 trailblazers on the state of IT in banking to discover top trends and insights, such as:

  • 57% of consumers say innovation is very important when selecting a bank
  • Most IT leaders say a single view of the customer is critical, yet only 32% say they’ve integrated most of their data
  • 81% say they plan to hand off low-code app dev to citizen developers
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