Salesforce Research surveyed more than 7,000 consumers and business buyers to:
- Discover the defining characteristics of today’s technology-empowered customers
- Understand how the connected world has created expectations for a smarter customer experience
- Learn how technology is changing the way consumers gather information, communicate and engage with brands, purchase products, and seek service
- Identify what businesses can do to stay ahead of changing customer expectations
Download the “State of the Connected Customer” to learn how to win the loyalty of today’s discerning, empowered customers.