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Beyond CRM Tour
See how IT trailblazers are transforming manufacturing.

Robots on the assembly line are only the beginning. IT is retooling manufacturers with intelligent, predictive apps that connect every employee around a single goal: making customers happy.

Walk through one of the world’s most innovative manufacturers to see how every department is using apps built on the Salesforce Platform to grow business and connect with customers in new ways.

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Meet the CEO of Merrow, a seventh-generation American icon that has been building world-class industrial sewing machines for 179 years. Since taking over the business in 2003, Charlie Merrow and his brother Owen, have invested heavily in technology.

In this interview with Industry Week, the CEO talks about his decision to build in ERP and CRM — and how the company is extending the power of CRM with apps built on the Salesforce platform.

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