5 Pillars and 5 Pitfalls to Higher Ed Unified Communications
Build a foundation to align communications
Universities need to take a strategic approach to unify their communications. This requires aligning People, Process, Technology and Data to allow communicators to effectively engage with their constituents.
Shared benefits around cost, knowledge, data, and messaging
Support services necessary to bolster technology, people, and data
Recommendations on how to overcome major pitfalls
About the Author: Rob Zaebst is the former Head of Digital Strategy at a BigTen University. As an Industry Advisor at Salesforce, he provides insight around how to plan, develop and implement Digital marketing strategies.
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