Salesforce for Advancement ROI Case Study: Gordon College
Achieving fundraising success using personalization
Learn how Gordon College realized a 294% ROI with a payback period of just under 4 months after switching to Salesforce. The college needed a solution to support strategic initiatives in communication, personalization and reporting. Leveraging Salesforce for Advancement & Alumni Relations, they increased the average yearly number of new donors by 48% and increased overall gift giving by 10%.
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