The Case for CDP In Higher Education

Webinar on Demand

Speakers (all salesforce.org):

  • Brad Schleicher, Director, Industry Solutions, Higher Education Marketing & Communications
  • Ashley Rogers, Senior Manager, Product Marketing, Education Cloud
  • Rob Zaebst, Industry Advisor at Salesforce.org and Adjunct Professor at Michigan State
  • Michelle Roch, Senior Solution Engineer

The most successful institutions put students at the center. For higher ed marketers, that means curating first party data, building targeted campaigns, and delivering personalized messaging across channels.

With a Customer Data Platform (CDP), institutions can supercharge data unification efforts to build a single, reconciled profile for marketers.

Tune in to learn how Salesforce.org’s CDP can:

 

Watch the webinar recording.

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