The ever-growing digital landscape in higher education means that schools must engage constituents in real-time during the moments that matter. This goes beyond multi-channel or omnichannel — this is a moment-oriented architecture for marketing technology done by connecting broad data sets to deliver significance and relevance to constituents.
In this session you’ll learn about:
Adjusting your strategy to support real-time personalization
Optimizing your first-party data capture
Deriving actionable insights from your data while better understanding the ROI behind individual campaigns and channels
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