The New Mandate for Marketing Intelligence

Webinar on Demand


  • Rob Zaebst, Industry Advisor at and Adjunct Professor at Michigan State
  • Julia Taylor, Sr. Manager, Marketing Cloud Advisory Services
  • Jeff Scofield, Lead Solution Engineer
  • Brad Schleicher, Director, Product Marketing
In today’s higher education landscape, how can marketers think differently about marketing intelligence and adapt to the growing mandate for measuring the ROI of their efforts across the institution? Join’s higher education industry and product leaders for a webinar featuring a panel discussion that explores how marketers can evolve their marketing operations and drive better insights. We'll also show a demonstration of Datorama, Salesforce's intelligence platform for marketers, built by marketers.
Learn how higher education marketing leaders have been innovating to drive change and build a new marketing culture at their respective institutions.

Watch the webinar recording.

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