Speakers:
- Paulie Cohen, Marketing Manager, Western Michigan University
- Brad Schleicher, Director, Industry Solutions, Salesforce.org
The most successful Giving Day in Western Michigan University’s history wasn’t built on luck. One of its many components was increasing engagement with custom-built Salesforce Digital Experiences.
Join us to get a behind-the-scenes peek at why a small team made the leap to develop their own giving forms, gamification dashboards, and peer-to-peer fundraising capabilities and how they’re excited for their new Member Portal to connect even more Alumni and Donors to the causes that matter.
