Strategic Data Analytics in College Admission Offices
Data has never been more important to admission leaders, especially as they develop new strategies in response to the COVID-19 pandemic. However, many institutions face challenges around making their data actionable.
The National Association for College Admission Counseling (NACAC) recently surveyed NACAC-member colleges and universities to understand how admission offices are using data strategically to inform and support institutional goals.
Read the survey report to discover trends related to:
Strategic enrollment management plans
Data analytic capabilities and resourcing
Predictive enrollment modeling
Impact of Covid-19 on prospect development
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