A Student-Centric Approach to Higher Ed Marketing
The Recipe for Marketing Success: Listen, Optimize, Repeat
We interviewed 4 leaders at the forefront of higher education marketing and surveyed over 100 students about marketing tactics at their institutions - what works, what doesn’t, and what it takes to fill the gaps in between. Our goal? To glean insight from various perspectives and stack those assessments against student perceptions. Download this report to learn:
Insight on the new higher ed marketing landscape
Strategies to create a student-centric vision and gain executive buy-in
Tips on how to use data and refine your approach
This report and survey were produced by the team at Volt, the publication for higher education marketers by higher education marketers.
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