The Path to $486M: Transforming Gift Ops at Smith College
Webinar on Demand
With just over a year left in the Women for the World campaign, Smith College wanted to give their major gift fundraising a boost by improving the way that major gift officers recorded their work and leadership accessed information.
Through a change in their major gifts operations, Smith College provided their fundraising team with easily accessible tools that helped them to complete their campaign with a historic $486 million raised, which at the time was the largest comprehensive campaign total for a women’s college.
Watch to learn how:
Smith College made this transformation, including implementation and integration
Those improvements resulted in more meaningful connections and more productive meetings with prospective donors
An historic $486 million was raised and the key metrics used to measure success
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