- Lori Borg, Senior Product Marketing Manager for Salesforce.org Elevate, Salesforce
- Jarrett OBrien, Director, Product Marketing, Nonprofit Cloud
In 2020, nonprofits of all sizes quickly pivoted to virtual events, creative communications, and compelling online fundraising experiences to augment lost revenue. For our foreseeable future, development officers must now lead with digital fundraising to thrive. But, the reality is 2021 and beyond is forever changed, with a digital component to everything we do.
In this session, we will walk through 5 digital-first concepts with practical tips, including things like building sustaining donor programs like subscriptions, minimizing lapsed donors and reactivating them, and moving donors to the next giving level through digital cultivation.