Digging down the data stack: Hygiene, integration, and efficiency
Webinar On Demand
Chris Thomas, Vice President, Nonprofit Executive Engagement, Salesforce.org
Andrew Means, Senior Director Global Impact Data Strategy at Salesforce.org
Buy a nonprofit technology executive a drink, then ask them about data and impact. This will kick off quite an evening! Talking about data is like talking about the universe—it’s everywhere, but it takes some big thinking to pin it down. But like anything important and worthwhile, it’s hard. We see that 47% of respondents are substantially or extremely challenged in capturing and managing accurate data on constituents, and only 51% of nonprofits actually measure their overall mission goals. And then we drop the other shoe: Only 44% of respondents say they measure their impact, and half of nonprofits report that it is challenging to gain insight from this data to make improvements. The result is that a whopping 73% of nonprofits can’t tell if their programs are effective, and a full 75% of respondents say that measuring and reporting data is challenging.
In this webinar, we’ll discuss the need for more learning, more best practices, more skills development, and more partnerships with sectors that know how to do these things.
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