How COVID-19 is Changing the Ways Nonprofit Marketers Engage
Webinar on Demand
Amy Aronoff Blumkin, Vice President of Brand and Marketing, The Anti-Defamation League (ADL) Lizzie Breyer, Managing Director/National Marketing Capabilities, American Public Media Kent Davidson, Managing Director, 92 Y
As the recent pandemic continues to create economic instability and shelter in place regulations become more widespread, nonprofits are facing increased pressures to keep their organizations top of mind, maintain constituent support, and ideate on ways to find new supporters as the impact to giving and volunteerism become more real.
Hear marketers from several organizations share how they're pivoting their content and campaign strategies to digital in order to offset the cancellation of in-person events. Learn how they're also working to make sure their communications cut through the noise, strike the right tone and ultimately help increase loyalty and engagement from their current constituents as they ideate on ways to identify new ones.
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