The Rise of the Modern Marketer and Supporter-Centric Marketing

Webinar on Demand

Speakers:

  • Trovon Williams, Vice President, Marketing and Communications, NAACP
  • Lynn Godfrey, SVP, Chief Experience Officer, Leukemia & Lymphoma Society
  • Norman de Greve, CMO, CVS Health
  • Tiffany Tooley, Sr. Director Product Marketing, Salesforce.org
  • Chris Thomas, VP Nonprofit Executive Engagement, Salesforce.org

Nonprofits have historically relied on branding strategies as fundraising vehicles, in what some refer to as the “build it and they will come” era. Yet an increasing number of nonprofit leaders now believe that key macro trends - shifts in today’s supporter expectations and the growing influx of technology and new nonprofit brands - mean they can no longer rely on branding alone to sustain their goals and support their missions. They believe the nonprofit industry is at a turning point - ushering in the rise of the modern marketer - and opportunities to leverage customer experience strategies leveraged by for-profit marketers to redefine the constituent experience.

Join a panel of nonprofit marketing executives from our Nonprofit CMO Council and their for-profit peers as they share how they're:

  • Identifying passionate supporters ready to take action
  • Nurturing and empowering them through digital channels to solve the world’s biggest problems
  • Leading their organizations through change - from legacy brand-centric to modern supporter or customer-centric strategies
 

Watch the webinar recording.

Enter your first name
Enter your last name
Enter your title
Enter a valid email address
Enter a valid phone number
Select your industry
Select your country
By registering I confirm that I have read and agree to the Privacy Statement.
This is a required field