5 Steps to Build an ROI Business Case for CSR Professionals

Ever wonder why business leaders advocate for all stakeholders – customers, employees, suppliers, communities, and shareholders? The ROI is stronger than you might think.

More companies are seeking to address a higher purpose, one that serves the betterment of their communities, society, and the world at large. While this may seem to have adverse effects on the bottom line, serving the greater good is now, more than ever, great for business.

Watch this webinar to learn from Nucleus Research the five key steps to build the business case for implementing a corporate philanthropy platform. After watching this webinar, you will:

• Have a solid understanding of which factors are affected by injecting technology into their current CSR programs
• Be able to accurately measure and report what those effects will be in your company
• Make a quantifiable business case, demonstrating ROI, to your superiors and executive leadership

About the Speaker

Dan Elman is the Senior Analyst at Nucleus Research for its customer relationship management (CRM) and analytics programs. Daniel has written extensively about the respective CRM and analytics markets, as well as machine learning and AI, containerization, marketing automation, and transitioning from on-premises to cloud deployment. He graduated from Boston University with a BA in Pure and Applied Mathematics where he also researched Lie groups and black hole superradiance. Before moving to Boston, Daniel grew up in Massena, New York.