New Nucleus Research Report: Salesforce.org Philanthropy Cloud
UPDATED STUDY: DECEMBER 2019
A company’s social responsibility efforts have deep and wide implications on brand, customer perceptions, and employee engagement. Today, consumers and employees alike are more attuned to companies’ stances and efforts at improving the state of the world.
This report from Nucleus Research reflects a study conducted across North America and Europe and highlights the evolution of corporate social responsibility programs and the importance of adopting technology in the CSR space.
Read this updated version from December 2019 to better understand the following:
The impact of corporate social responsibility and employee loyalty
How a brand’s reputation for being socially responsible impacts brand preference among customers
How having strong corporate values and corresponding actions can insulate a company from common missteps and PR blunders
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