{"version":"1.0","provider_name":"Salesforce","provider_url":"https:\/\/www.salesforce.com\/fr\/blog","author_name":"Salesforce","author_url":"https:\/\/www.salesforce.com\/fr\/blog\/author\/salesforce\/","title":"Pourquoi un programme de fid\u00e9lit\u00e9 est-t-il indispensable dans une strat\u00e9gie marketing\u00a0?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"dRDjyCXTVA\"><a href=\"https:\/\/www.salesforce.com\/fr\/blog\/programme-fidelite-client\/\">Pourquoi un programme de fid\u00e9lit\u00e9 est-t-il indispensable dans une strat\u00e9gie marketing\u00a0?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/programme-fidelite-client\/embed\/#?secret=dRDjyCXTVA\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Pourquoi un programme de fid\u00e9lit\u00e9 est-t-il indispensable dans une strat\u00e9gie marketing\u00a0?\u00a0\u00bb &#8212; Salesforce\" data-secret=\"dRDjyCXTVA\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/wp-bn.salesforce.com\/fr\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/wp-bn.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/09\/programme-fidelite-client.png","thumbnail_width":1068,"thumbnail_height":713,"description":"Des \u00e9tudes ont d\u00e9montr\u00e9 que conqu\u00e9rir un nouveau client co\u00fbte six fois plus cher que d'en fid\u00e9liser un. C'est pourquoi il est important d'investir dans des programmes de fid\u00e9lit\u00e9, ainsi que dans les technologies et les plateformes digitales qui les sous-tendent."}