{"id":2470,"date":"2023-10-11T03:26:19","date_gmt":"2023-10-11T03:26:19","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2470"},"modified":"2023-12-07T14:24:55","modified_gmt":"2023-12-07T14:24:55","slug":"lia-generative-5-criteres-pour-la-deployer-de-maniere-responsable-en-entreprise","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/lia-generative-5-criteres-pour-la-deployer-de-maniere-responsable-en-entreprise\/","title":{"rendered":"L\u2019IA g\u00e9n\u00e9rative : 5 crit\u00e8res pour la d\u00e9ployer de mani\u00e8re responsable en entreprise"},"content":{"rendered":"\n<p><strong>L&rsquo;intelligence artificielle g\u00e9n\u00e9rative (IA g\u00e9n\u00e9rative) a le pouvoir de transformer profond\u00e9ment la fa\u00e7on dont nous vivons et travaillons. Elle mettra au d\u00e9fi les entreprises m\u00eames les plus innovantes, dans les ann\u00e9es \u00e0 venir.<\/strong><\/p>\n\n\n\n<p>L<a href=\"https:\/\/www.salesforce.com\/fr\/blog\/2023\/06\/generative-ai-regulations.html\">&lsquo;IA g\u00e9n\u00e9rative n&rsquo;est pas sans risques.<\/a>\u00a0C\u2019est une technologie qui peut \u00eatre \u00e0 double tranchant. Alors que les entreprises sont de plus en plus nombreuses \u00e0 se lancer dans la course \u00e0 sa mise en \u0153uvre, il est essentiel qu\u2019elles y parviennent de mani\u00e8re inclusive et r\u00e9fl\u00e9chie. Il ne suffit pas de profiter des capacit\u00e9s technologiques de l&rsquo;IA g\u00e9n\u00e9rative, il faut prioriser l&rsquo;innovation responsable, afin de guider la mani\u00e8re dont cette technologie disruptive peut et doit \u00eatre utilis\u00e9e. Nous devons nous assurer que nos employ\u00e9s, partenaires et clients disposent des outils dont ils ont besoin pour d\u00e9velopper et exploiter ces technologies de mani\u00e8re s\u00fbre, appropri\u00e9e et \u00e9thique.<\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Glossaire de l&rsquo;IA<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">32 d\u00e9finitions pour gagner en confiance \u00e0 l&rsquo;\u00e8re de l&rsquo;Intelligence Artificielle.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/glossaire-ia\/?nc=7013y000000vkkLAAQ\">Lire le glossaire<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/glossaire-ia-intelligence-artificielle-fr.png\" class=\"attachment-full size-full\" alt=\"Couverture du glossaire de l&#039;IA\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/glossaire-ia-intelligence-artificielle-fr.png 1268w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/glossaire-ia-intelligence-artificielle-fr.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/glossaire-ia-intelligence-artificielle-fr.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/glossaire-ia-intelligence-artificielle-fr.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/10\/glossaire-ia-intelligence-artificielle-fr.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-l-ia-generative-chez-salesforce\">L\u2019IA g\u00e9n\u00e9rative chez Salesforce<\/h2>\n\n\n\n<p>Le potentiel de l&rsquo;IA g\u00e9n\u00e9rative chez Salesforce (et plus largement dans le domaine des technologies d&rsquo;entreprise) est vaste.<\/p>\n\n\n\n<p>L&rsquo;IA fait partie int\u00e9grante de la plateforme&nbsp;<a href=\"https:\/\/www.salesforce.com\/fr\/products\/\">Customer 360<\/a>. Nos technologies Einstein AI g\u00e9n\u00e8rent quotidiennement pr\u00e8s de 200 milliards de pr\u00e9dictions dans toutes les applications m\u00e9tiers de Salesforce. Par exemple&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/fr\/products\/sales-cloud\/overview\/\">Les ventes qui tirent parti des insights de l\u2019IA<\/a>&nbsp;pour identifier de mani\u00e8re optimale les prochaines \u00e9tapes \u00e0 suivre et conclure leurs transactions plus rapidement.<\/li>\n\n\n\n<li>Le service client qui utilise l&rsquo;IA pour mener des conversations simulant une interaction humaine et g\u00e9rer les t\u00e2ches et questions r\u00e9p\u00e9titives. Gr\u00e2ce \u00e0 elle,&nbsp;<a href=\"https:\/\/www.salesforce.com\/fr\/products\/service-cloud\/overview\/\">les agents disposent de plus de temps pour traiter les demandes plus complexes<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le marketing s&rsquo;appuie aussi sur l&rsquo;IA pour mieux comprendre le comportement des clients et&nbsp;<a href=\"https:\/\/www.salesforce.com\/fr\/products\/marketing-cloud\/overview\/\">personnaliser le calendrier, le ciblage et le contenu des activit\u00e9s marketing.<\/a><\/li>\n\n\n\n<li>Enfin, avec l\u2019IA,&nbsp;<a href=\"https:\/\/www.salesforce.com\/fr\/products\/commerce-cloud\/overview\/\">l\u2019e-commerce propose des exp\u00e9riences d&rsquo;achat personnalis\u00e9es<\/a>&nbsp;et des parcours d\u2019achat plus intelligents.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Aujourd&rsquo;hui, l&rsquo;IA g\u00e9n\u00e9rative a le potentiel d&rsquo;aider nos clients \u00e0 se connecter \u00e0 leur public d\u2019une nouvelle mani\u00e8re, plus personnalis\u00e9e, \u00e0 chaque point de contact: ventes, service client, marketing, commerce et informatique. Nous nous int\u00e9ressons \u00e9galement au d\u00e9veloppement de code g\u00e9n\u00e9r\u00e9 par l&rsquo;IA, pour aider nos clients ( y compris ceux qui ne disposent pas de d\u00e9veloppeurs Salesforce certifi\u00e9s dans leurs \u00e9quipes) \u00e0 \u00e9crire du code de haute qualit\u00e9 rapidement. L\u2019objectif&nbsp;: utiliser moins de lignes de code et donc, moins de CPU.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-les-criteres-majeurs-d-une-ia-generative-sure\">Les crit\u00e8res majeurs d\u2019une IA g\u00e9n\u00e9rative s\u00fbre<\/h2>\n\n\n\n<p>Comme pour chacune de nos innovations, nous int\u00e9grons des garde-fous et des recommandations \u00e9thiques, afin d\u2019aider les clients \u00e0 innover de mani\u00e8re responsable et pour d\u00e9tecter les probl\u00e8mes potentiels avant qu&rsquo;ils ne se produisent.<\/p>\n\n\n\n<p>\u00c9tant donn\u00e9 l\u2019ampleur des opportunit\u00e9s et d\u00e9fis qui \u00e9mergent dans ce domaine, nous avons \u00e9labor\u00e9, \u00e0 partir de nos principes d&rsquo;IA \u00e9thique, un nouvel ensemble de directives ax\u00e9es sur le d\u00e9veloppement et la mise en \u0153uvre responsables de l&rsquo;IA g\u00e9n\u00e9rative.&nbsp;<\/p>\n\n\n\n<p>Nous n&rsquo;en sommes encore qu&rsquo;aux pr\u00e9mices de cette technologie disruptive, ces directives sont donc appel\u00e9es \u00e0 \u00e9voluer dans le futur, mais nous sommes d\u00e9termin\u00e9s \u00e0 apprendre et \u00e0 it\u00e9rer en partenariat avec d&rsquo;autres pour trouver des solutions.<\/p>\n\n\n\n<p>Voici ci-dessous cinq crit\u00e8res que nous utilisons chez Salesforce pour guider le d\u00e9veloppement d&rsquo;une IA g\u00e9n\u00e9rative de confiance.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>La pr\u00e9cision :<\/strong>&nbsp;Nous devons fournir des r\u00e9sultats v\u00e9rifiables dont les mod\u00e8les de classification \u00e9quilibrent la pertinence, la pr\u00e9cision et la r\u00e9p\u00e9tition (recall) afin de permettre aux clients d&rsquo;entra\u00eener les mod\u00e8les \u00e0 partir de leurs donn\u00e9es. Nous devons signaler lorsqu&rsquo;il existe une incertitude sur la v\u00e9racit\u00e9 de la r\u00e9ponse de l&rsquo;IA afin de donner aux utilisateurs l\u2019opportunit\u00e9 de valider ces r\u00e9ponses. Cela peut \u00eatre fait en citant des sources, en expliquant pourquoi l&rsquo;IA a donn\u00e9 les r\u00e9ponses qu&rsquo;elle a donn\u00e9es (Chain-of-Thought prompting&nbsp; ou CoT), en mettant en \u00e9vidence les informations \u00e0 v\u00e9rifier (par exemple&nbsp;: les statistiques, les recommandations, les dates\u2026) et en cr\u00e9ant des garde-fous qui emp\u00eachent certaines t\u00e2ches d&rsquo;\u00eatre enti\u00e8rement automatis\u00e9es (par exemple, lancer du code dans un environnement de production sans validation humaine).<\/li>\n\n\n\n<li><strong>La s\u00e9curit\u00e9 :<\/strong>&nbsp;Comme pour chacun de nos mod\u00e8les d&rsquo;IA, nous devons nous efforcer de r\u00e9duire les biais, les discours toxiques et les r\u00e9sultats n\u00e9fastes, en \u00e9valuant les biais,&nbsp;<a href=\"https:\/\/op.europa.eu\/fr\/publication-detail\/-\/publication\/38750ca4-36a5-11ea-ba6e-01aa75ed71a1\">l&rsquo;explicabilit\u00e9, la robustesse<\/a>, et en organisant&nbsp;<a href=\"https:\/\/www.varonis.com\/fr\/blog\/red-teaming\">des op\u00e9rations de red teaming<\/a>. Nous devons \u00e9galement prot\u00e9ger la confidentialit\u00e9 de toute information personnelle identifiable (PII) pr\u00e9sente dans les donn\u00e9es utilis\u00e9es pour l&rsquo;entra\u00eenement des mod\u00e8les et cr\u00e9er des garde-fous afin d\u2019\u00e9viter des dommages suppl\u00e9mentaires (ex&nbsp;: forcer la publication de code dans une sandbox plut\u00f4t que de le pousser automatiquement en production).<\/li>\n\n\n\n<li><strong>L\u2019honn\u00eatet\u00e9 :<\/strong>&nbsp;<a href=\"https:\/\/www.salesforce.com\/fr\/blog\/2023\/06\/data-centric-ai.html\">Lorsque nous recueillons des donn\u00e9es<\/a>&nbsp;pour entra\u00eener et \u00e9valuer nos mod\u00e8les, nous devons en respecter la provenance et nous assurer que nous avons le consentement pour les utiliser (ex&nbsp;: donn\u00e9es open-source ou fournies par les utilisateurs). Nous devons \u00e9galement faire preuve de transparence par rapport au fait qu&rsquo;une IA a cr\u00e9\u00e9 le contenu, notamment lorsque celui-ci est livr\u00e9 de mani\u00e8re autonome (ex&nbsp;: r\u00e9ponse d\u2019un chatbot \u00e0 un consommateur,&nbsp;<a href=\"https:\/\/www.artstation.com\/blogs\/editballai\/Xmb0\/no-ai-watermark-generator\">utilisation de filigranes<\/a>).<\/li>\n\n\n\n<li><strong>L\u2019empowerment :<\/strong>&nbsp;Il y a des cas o\u00f9 il est pr\u00e9f\u00e9rable d&rsquo;automatiser enti\u00e8rement les processus et d&rsquo;autres, o\u00f9 l\u2019appr\u00e9ciation humaine est requise et o\u00f9 l&rsquo;IA doit plut\u00f4t jouer un r\u00f4le de soutien. Nous devons trouver le bon \u00e9quilibre qui nous permettra de booster les capacit\u00e9s humaines et rendre ces solutions accessibles \u00e0 tous (ex&nbsp;: g\u00e9n\u00e9rer du texte ALT pour accompagner les images).<\/li>\n\n\n\n<li><strong>La durabilit\u00e9&nbsp;:<\/strong>&nbsp;Alors que nous nous appliquons \u00e0 cr\u00e9er des mod\u00e8les plus pr\u00e9cis, nous devons aussi nous efforcer de d\u00e9velopper des mod\u00e8les de taille appropri\u00e9e lorsque c\u2019est possible, afin de r\u00e9duire notre empreinte carbone. En mati\u00e8re de mod\u00e8les d&rsquo;IA, la taille ne fait pas la qualit\u00e9&nbsp;: dans certains cas,&nbsp;<a href=\"https:\/\/www.salesforce.com\/fr\/blog\/2023\/06\/generative-ai-prompts\">des mod\u00e8les plus petits et mieux entra\u00een\u00e9s surpassent des mod\u00e8les plus grands<\/a>, mais entra\u00een\u00e9s&nbsp; avec peu de donn\u00e9es.&nbsp;<\/li>\n\n\n\n<li><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creer-une-ia-generative-de-confiance\">Cr\u00e9er une IA g\u00e9n\u00e9rative de confiance<\/h2>\n\n\n\n<p>Apprenez-en davantage sur&nbsp;<a href=\"https:\/\/www.salesforceairesearch.com\/trusted-ai\">l&rsquo;IA \u00e9thique chez Salesforce<\/a>, y compris les outils que nous mettons \u00e0 la disposition de nos employ\u00e9s, clients, communaut\u00e9s et partenaires pour d\u00e9velopper et utiliser l&rsquo;IA de mani\u00e8re responsable, optimale et \u00e9thique.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Lib\u00e9rez la puissance de l&rsquo;IA g\u00e9n\u00e9rative avec Einstein et Sales\u00a0Cloud<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Utilisez d\u00e8s aujourd&rsquo;hui toutes nos fonctionnalit\u00e9s d&rsquo;IA pr\u00e9dictive et g\u00e9n\u00e9rative avec Sales Cloud. D\u00e9ployez Einstein pour effectuer des recherches sur les clients, cr\u00e9er des e-mails de prospection attrayants et obtenir des informations pertinentes sur les transactions, le tout en quelques clics.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/fr\/products\/einstein\/overview\/?d=inc-blog-banner-1\">VENDEZ PLUS INTELLIGEMMENT GR\u00c2CE\u00a0\u00c0 L&#039;IA<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;intelligence artificielle g\u00e9n\u00e9rative (IA g\u00e9n\u00e9rative) a le pouvoir de transformer profond\u00e9ment la fa\u00e7on dont nous vivons et travaillons.<\/p>\n","protected":false},"author":1,"featured_media":2549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[8,22,88],"sf_content_type":[],"blog":[297,374,409],"coauthors":[27],"class_list":["post-2470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-best-practices","sf_topic-digital-transformation","sf_topic-generative-ai","blog-digital-transformation","blog-best-practices","blog-generative-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 crit\u00e8res pour d\u00e9ployer l\u2019IA g\u00e9n\u00e9rative en entreprise de mani\u00e8re responsable \u2022 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