{"id":2493,"date":"2023-08-28T03:59:42","date_gmt":"2023-08-28T03:59:42","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2493"},"modified":"2023-10-26T14:58:30","modified_gmt":"2023-10-26T14:58:30","slug":"3-facons-dont-lia-generative-aidera-les-pme-a-vendre-plus-efficacement","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/3-facons-dont-lia-generative-aidera-les-pme-a-vendre-plus-efficacement\/","title":{"rendered":"3 fa\u00e7ons dont l’IA g\u00e9n\u00e9rative aidera les PME \u00e0 vendre plus efficacement"},"content":{"rendered":"\n

Comment cette technologie \u00e9mergente va-t-elle permettre aux \u00e9quipes de vente des petites et moyennes entreprises de mieux fonctionner ? Ketan Karkhanis, directeur g\u00e9n\u00e9ral de Sales Cloud, nous fait part de ses r\u00e9flexions.
 <\/strong><\/p>\n\n\n\n

L’\u00e9mergence de l’intelligence artificielle (IA) g\u00e9n\u00e9rative<\/a> n’est pas seulement une aubaine pour les grandes entreprises. Elle peut \u00e9galement aider les PME \u00e0 vendre plus intelligemment et efficacement, quelles que soient leurs ressources.

\u00ab Dans un avenir tr\u00e8s proche, j’imagine que les PME utiliseront l’IA g\u00e9n\u00e9rative pour optimiser le processus de vente et conclure plus d’affaires, plus rapidement, en utilisant moins de ressources. L’IA g\u00e9n\u00e9rera par exemple, des e-mails d’accroche automatis\u00e9s et personnalis\u00e9s, ou encore une mod\u00e9lisation pr\u00e9dictive des ventes. Ces outils aideront les PME \u00e0 offrir une exp\u00e9rience client encore meilleure, \u00e0 limiter leurs d\u00e9penses d’exploitation et \u00e0 atteindre une croissance durable.
<\/p>\n\n\n\n

1. Qu’est-ce que l’IA g\u00e9n\u00e9rative et comment peut-elle aider les PME ?<\/strong><\/h2>\n\n\n\n

L’IA g\u00e9n\u00e9rative est une technologie fond\u00e9e sur des mod\u00e8les linguistiques (Large Language Models) qui aident les utilisateurs \u00e0 cr\u00e9er des textes, des images et d’autres contenus uniques \u00e0 partir de consignes \u00e9crites (prompts). Cette technologie est une r\u00e9volution pour l’entreprise, mais elle doit surmonter des obstacles avant de se g\u00e9n\u00e9raliser. C’est pourquoi Salesforce a r\u00e9cemment publi\u00e9 cinq lignes directrices visant \u00e0 d\u00e9velopper une IA g\u00e9n\u00e9rative de confiance<\/a>, et a expliqu\u00e9 le potentiel de l’IA g\u00e9n\u00e9rative dans la technologie d’entreprise<\/a> , et la fa\u00e7on dont on peut prendre en compte les risques li\u00e9s \u00e0 cette technologie transformatrice.
<\/p>\n\n\n\n

A. Un assistant virtuel pour chaque commercial<\/strong><\/h3>\n\n\n\n

L’IA g\u00e9n\u00e9rative automatisera les t\u00e2ches commerciales qui prennent le plus de temps, telles que la r\u00e9daction d’e-mails, la planification de r\u00e9unions et la pr\u00e9paration de notes en vue de la prochaine \u00e9tape de vente. Elle saura r\u00e9sumer les interactions pass\u00e9es avec les clients. Les \u00e9quipes de vente seront ainsi mieux pr\u00e9par\u00e9es pour les conversations importantes \u00e0 venir et pourront identifier et conclure des opportunit\u00e9s de vente.
<\/p>\n\n\n\n

B. Une communication personnalis\u00e9e<\/strong><\/h3>\n\n\n\n

L’IA g\u00e9n\u00e9rative peut produire des messages rapides et personnalis\u00e9s <\/a>sur la base de donn\u00e9es et d’interactions avec les clients. Elle pourra \u00e9galement qualifier les prospects et r\u00e9pondre aux questions courantes des clients. Cette \u00e9volution centr\u00e9e sur le client aidera les PME \u00e0 approfondir les relations existantes et \u00e0 attirer une nouvelle client\u00e8le gr\u00e2ce \u00e0 des exp\u00e9riences d’achat plus fluides.
<\/p>\n\n\n\n

C. Une prospection efficace<\/strong><\/h3>\n\n\n\n

L’IA g\u00e9n\u00e9rative peut stimuler le pipeline en cr\u00e9ant des messages personnalis\u00e9s pour engager le dialogue avec les prospects les plus avanc\u00e9s. Associ\u00e9e \u00e0 une mod\u00e9lisation pr\u00e9dictive capable de pr\u00e9voir le comportement des clients (comme les produits qu’ils sont susceptibles d’acheter), l’IA g\u00e9n\u00e9rative transformera les efforts de prospection, qui \u00e9taient fastidieux et chronophages, en efforts optimis\u00e9s et autonomes.
<\/p>\n\n\n\n

Un nouveau pas en avant<\/strong><\/h3>\n\n\n\n

L\u2019intelligence artificielle de Salesforce \u2014 Einstein \u2014 a \u00e9t\u00e9 lanc\u00e9 en 2016 pour aider les PME \u00e0 se concentrer sur leurs leads les plus prometteurs et \u00e0 automatiser les t\u00e2ches commerciales chronophages telles que la saisie de donn\u00e9es. Salesforce a continu\u00e9 \u00e0 faire \u00e9voluer cette technologie et aujourd’hui, Einstein g\u00e9n\u00e8re pr\u00e8s de 200 milliards de pr\u00e9dictions par jour. Associ\u00e9 \u00e0 une gestion simple des donn\u00e9es dans un seul CRM, cela permet aux PME de rester \u00e0 la pointe des derni\u00e8res tendances et d’\u00e9voluer rapidement.<\/p>\n\n\n\n

\n\t
\n\n\t\t
\n\t\t\t

Lib\u00e9rez la puissance de l’IA g\u00e9n\u00e9rative avec Einstein et Sales\u00a0Cloud<\/h2>\n\t\t\t\t\t\t\t

Utilisez d\u00e8s aujourd’hui toutes nos fonctionnalit\u00e9s d’IA pr\u00e9dictive et g\u00e9n\u00e9rative avec Sales Cloud. D\u00e9ployez Einstein pour effectuer des recherches sur les clients, cr\u00e9er des e-mails de prospection attrayants et obtenir des informations pertinentes sur les transactions, le tout en quelques clics.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tVENDEZ PLUS INTELLIGEMMENT GR\u00c2CE \u00c0 L'IA<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t
<\/div>\n\t\n\t\t\t\n\t\t\"\"\n\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"

Comment cette technologie \u00e9mergente va-t-elle permettre aux \u00e9quipes de vente des petites et moyennes entreprises de mieux fonctionner ?<\/p>\n","protected":false},"author":1,"featured_media":2495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"693ac5a693224a0c916b491df3f6f493","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[8,4,88],"sf_content_type":[],"blog":[358,374,409],"coauthors":[27],"class_list":["post-2493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-best-practices","sf_topic-sales","sf_topic-generative-ai","blog-sales","blog-best-practices","blog-generative-ai"],"yoast_head":"\n3 fa\u00e7ons dont l'IA g\u00e9n\u00e9rative aidera les PME \u00e0 vendre plus efficacement \u2022 Salesforce<\/title>\n<meta name=\"description\" content=\"Comment 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