{"id":261,"date":"2014-08-22T18:03:00","date_gmt":"2023-09-07T18:03:59","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=261"},"modified":"2024-04-26T12:34:42","modified_gmt":"2024-04-26T12:34:42","slug":"le-crm-pour-les-nuls","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/le-crm-pour-les-nuls\/","title":{"rendered":"Le CRM pour les nuls"},"content":{"rendered":"\n<p> On entend parfois dire qu&rsquo;\u00ab une simple poign\u00e9e de main suffit \u00e0 conclure une affaire \u00bb. Tout n\u2019est pourtant pas si simple, car cr\u00e9er et d\u00e9velopper une <b>relation client<\/b> fructueuse rel\u00e8ve du d\u00e9fi. C&rsquo;est pourquoi une <b>application de gestion de la relation client<\/b> (<b>CRM<\/b>) efficace doit regrouper, en un seul endroit, toutes vos informations client strat\u00e9giques et vous offrir une vision compl\u00e8te de votre <b>business<\/b>.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" src=\"\/\/play.vidyard.com\/KRz2SDRtHXUhDe1Sfde8g4.html?\" width=\"600\" height=\"360\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\">&amp;amp;amp;nbsp;<\/iframe><\/p>\n\n\n\n<p>Nous vous pr\u00e9sentons <b>4 livres blancs gratuits<\/b> pour tout savoir sur la gestion de la relation client. Parmi les nombreux sujets abord\u00e9s, vous pourrez d\u00e9couvrir le <b>CRM \u00e0 l&rsquo;\u00e8re des r\u00e9seaux sociaux,<\/b> son impact sur le d\u00e9veloppement de votre activit\u00e9 et les nombreuses interactions que vous pourrez avoir avec vos <b>clients<\/b>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-le-guide-complet-du-crm\"><b>1. <a href=\"https:\/\/www.salesforce.com\/fr\/form\/small-business\/beginners-guide-crm\/?nc=7013y000002hmoYAAQ\">Le guide complet du CRM<\/a><\/b><\/h2>\n\n\n\n<p>Un syst\u00e8me CRM (Customer Relationship Management) vous aide \u00e0 placer le client au centre de votre organisation et de votre strat\u00e9gie. Il maintient et renforce les relations existantes, permet d&rsquo;\u00e9tablir de nouveaux contacts et am\u00e9liore la satisfaction client de fa\u00e7on durable. D\u00e9couvrez dans ce guide : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Les 6 signes qui d\u00e9montrent que votre entreprise a besoin d&rsquo;un CRM<\/b><\/li>\n\n\n\n<li><b>Comment le CRM peut am\u00e9liorer les ventes et la productivit\u00e9<\/b><\/li>\n\n\n\n<li><b>Comment le choisir pour offrir l&rsquo;exp\u00e9rience client personnalis\u00e9e et unique que vos clients attendent<\/b><\/li>\n\n\n\n<li><b>Comment d\u00e9velopper votre strat\u00e9gie CRM<\/b><\/li>\n\n\n\n<li><b>Comment maximiser votre retour sur investissement<\/b><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-5-astuces-de-productivite-que-toute-pme-doit-connaitre\"><b>2. <a href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/5-productivity-tips\/?d=cta-header-3\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">5 astuces de productivit\u00e9 que toute PME doit conna\u00eetre<\/a><\/b><\/h2>\n\n\n\n<p>Peu d&rsquo;entreprises sont aussi exaltantes \u00e0 diriger qu&rsquo;une entreprise en pleine expansion, aux opportunit\u00e9s de croissance et de changement infinies. Toute l\u2019\u00e9quipe fait bloc autour d&rsquo;un but commun : garantir la r\u00e9ussite. Avec la bonne technologie, vous pouvez gagner du temps tout en g\u00e9n\u00e9rant des leads et en am\u00e9liorant les relations entre vos clients et votre entreprise. Dans ce guide, vous d\u00e9couvrirez ainsi <b>cinq astuces simples qui peuvent vous aider \u00e0 stimuler la productivit\u00e9 de vos \u00e9quipes !<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-le-guide-de-l-entrepreneur-comment-trouver-le-bon-crm\"><b>3. <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/entrepreneurs-guide-to-CRM\/\" target=\"_blank\" rel=\"noopener\">Le guide de l&rsquo;entrepreneur : comment trouver le bon CRM ?<\/a><\/b><\/h2>\n\n\n\n<p>Le saviez-vous ? Un outil de gestion de la relation client performant peut \u00eatre un facteur d\u00e9terminant de croissance durable pour les PME. En utilisant toutes les fonctionnalit\u00e9s d\u2019un CRM ad\u00e9quat pour interagir avec vos prospects et clients, vous pouvez stimuler vos ventes et acc\u00e9l\u00e9rer votre croissance. Cependant, comment choisir le bon CRM ? Voici un guide qui r\u00e9pondra aux questions suivantes : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Qu&rsquo;est-ce que le CRM concr\u00e8tement ?<\/b><\/li>\n\n\n\n<li><b>Comment d\u00e9veloppe t-il vos ventes ?<\/b><\/li>\n\n\n\n<li><b>Comment tirer parti de ses capacit\u00e9s afin qu\u2019il accompagne votre entreprise au fil de sa croissance tout en s\u2019adaptant aux \u00e9volutions du march\u00e9 ?<\/b><\/li>\n<\/ul>\n\n\n\n<p>Ce guide r\u00e9pondra \u00e0 l\u2019ensemble de vos questions pour d\u00e9velopper votre entreprise \u00e0 l\u2019aide d\u2019un CRM adapt\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-le-rapport-de-tendances-relatif-aux-pme\"><b>4. <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/fr\/form\/pdf\/small-business-trends-report\/?d=cta-header-2\" target=\"_blank\" rel=\"noopener\">Le rapport de tendances relatif aux PME<\/a><\/b><\/h2>\n\n\n\n<p>Les PME sont le c\u0153ur de l&rsquo;\u00e9conomie fran\u00e7aise. Dans cette quatri\u00e8me \u00e9dition, nous avons interrog\u00e9 plus de 2300 dirigeants et dirigeantes de PME pour comprendre : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Leurs priorit\u00e9s <\/b><\/li>\n\n\n\n<li><b>Comment les PME se concentrent sur les clients<\/b><\/li>\n\n\n\n<li><b>Les priorit\u00e9s en mati\u00e8re d&rsquo;investissement technologique<\/b><\/li>\n\n\n\n<li><b>Le r\u00f4le de la transformation digitale dans la r\u00e9silience des entreprises<\/b><\/li>\n<\/ul>\n\n\n\n<p><b><i>Pour aller plus loin, d\u00e9couvrez les <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/fr\/customer-success-stories\/#!page=1&amp;sort=popularSort&amp;tags=small_business\" target=\"_blank\" rel=\"noopener\">t\u00e9moignages de PME qui vous ressemblent.<\/a><\/i><\/b><\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/fr\/fr\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On entend parfois dire qu&rsquo;\u00ab une simple poign\u00e9e de main suffit \u00e0 conclure une affaire \u00bb. Tout n\u2019est pourtant pas si simple, car cr\u00e9er et d\u00e9velopper une relation client fructueuse rel\u00e8ve du d\u00e9fi. C&rsquo;est pourquoi une application de gestion de la relation client (CRM) efficace doit regrouper, en un<\/p>\n","protected":false},"author":1,"featured_media":263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"724f5a2da5c84650bc095c721477b761","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[1,4],"sf_content_type":[],"blog":[358,365],"coauthors":[27],"class_list":["post-261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-small-business","sf_topic-sales","blog-sales","blog-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le CRM pour les nuls \u2022 Salesforce<\/title>\n<meta name=\"description\" content=\"On entend parfois dire qu&#039;\u00ab une simple poign\u00e9e de main suffit \u00e0 conclure une affaire \u00bb. 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