{"id":2614,"date":"2023-11-20T10:13:08","date_gmt":"2023-11-20T10:13:08","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2614"},"modified":"2025-07-16T16:31:56","modified_gmt":"2025-07-16T16:31:56","slug":"adecco-crm-plateforme-recrutement","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/fr\/blog\/adecco-crm-plateforme-recrutement\/","title":{"rendered":"The Adecco Group : le CRM comme plateforme d\u2019une nouvelle exp\u00e9rience de recrutement"},"content":{"rendered":"\n<p><strong><strong>Le leader mondial des solutions RH et de l\u2019int\u00e9rim The Adecco Group a choisi Salesforce comme CRM unique. La plateforme accueille les fiches des clients comme des candidats, afin d\u2019acc\u00e9l\u00e9rer le sourcing et l\u2019attribution de missions. L\u2019objectif : proposer une nouvelle exp\u00e9rience du travail, sur un march\u00e9 en acc\u00e9l\u00e9ration.<\/strong><\/strong><\/p>\n\n\n\n<p>Pour les entreprises, le recrutement s\u2019apparente de plus en plus \u00e0 un parcours du combattant. \u00ab\u20097 entreprises sur 10 \u00e9prouvent des difficult\u00e9s de recrutement\u2009\u00bb, signale H\u00e9l\u00e8ne Jonquoy, directrice du digital et de l\u2019innovation chez The Adecco Group. Pour r\u00e9pondre aux demandes de ses entreprises clientes (toujours urgentes dans le domaine de l\u2019int\u00e9rim) et pour sourcer les candidats de mani\u00e8re plus efficace, le groupe Adecco a pris un nouveau virage avec la cr\u00e9ation d\u2019un CRM \u00ab\u2009Candidats\u2009\u00bb int\u00e9gr\u00e9 au CRM \u00ab\u2009Clients entreprises\u2009\u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/MmkL2ZRoLSXwturxe5NFB8.jpg\"  data-uuid=\"MmkL2ZRoLSXwturxe5NFB8\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><figcaption class=\"wp-element-caption\">H\u00e9l\u00e8ne Jonquoy, Directrice Digital et Innovation chez The Adecco Group nous explique comment Salesforce aide le leader mondial de l\u2019int\u00e9rim \u00e0 offrir une nouvelle exp\u00e9rience du travail, sur un march\u00e9 en acc\u00e9l\u00e9ration.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-crm-unifie-pour-aller-plus-vite\"><strong>Un CRM unifi\u00e9 pour aller plus vite<\/strong><\/h2>\n\n\n\n<p>En 2018, le groupe se tourne vers Salesforce pour rassembler, au sein d\u2019un outil performant la gestion des entreprises clientes (donneuses d\u2019ordre) et celle des candidats pour acc\u00e9l\u00e9rer les processus de recrutement. \u00ab\u2009Dans l\u2019int\u00e9rim, il faut \u00eatre capable d\u2019assigner une mission du jour au lendemain.\u2009\u00bb En faisant le choix d\u2019un outil unique, Adecco donne aux recruteurs une vue unifi\u00e9e de la cha\u00eene de recrutement. Les automatisations permises par Salesforce simplifient, de surcro\u00eet, le travail de \u00ab\u2009matching\u2009\u00bb entre une mission et ses meilleurs candidats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-meilleures-performances-operationnelles\"><strong>De meilleures performances op\u00e9rationnelles<\/strong><\/h2>\n\n\n\n<p>La plateforme, tr\u00e8s intuitive, a avantageusement remplac\u00e9 des outils qui ne communiquaient pas entre eux et n\u00e9cessitaient des aller-retour incessants entre les syst\u00e8mes. Finies les notes sur des petits bouts de papier\u2009! Depuis son interface unique, connect\u00e9e au logiciel tiers de gestion des candidatures (ATS), le recruteur pilote toutes ses activit\u00e9s : il conna\u00eet le nombre de candidats \u00e0 rappeler, le nombre de missions \u00e0 cl\u00f4turer. Et pour chaque demande de mission, le ciblage des crit\u00e8res fait \u00e9merger les candidats les mieux qualifi\u00e9s. \u00ab\u2009Les recruteurs ont confiance dans la plateforme qui facilite leur travail quotidien. Nous avons enregistr\u00e9 des gains de temps et de productivit\u00e9. Nous r\u00e9pondons plus vite aux demandes, ce qui est vital pour notre activit\u00e9\u2009\u00bb, se satisfait H\u00e9l\u00e8ne Jonquoy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-des-parcours-candidats-mieux-maitrises\"><strong>Des parcours candidats mieux ma\u00eetris\u00e9s<\/strong><\/h2>\n\n\n\n<p>Toutes les donn\u00e9es des candidats sont d\u00e9sormais inscrites dans le CRM : profil, historique des missions, interactions avec les recruteurs et les entreprises, formations suivies, taux de satisfaction\u2026 \u00ab\u2009Nous avons cr\u00e9\u00e9 des parcours et nous savons comment cibler au mieux un candidat selon son historique, ses comp\u00e9tences qui \u00e9voluent dans le temps via les formations, ses pr\u00e9f\u00e9rences de communication (e-mail, SMS\u2026). Autrefois, nous ne pouvions pas avoir cette finesse, car nous ne pouvions rien mesurer\u2009\u00bb, explique H\u00e9l\u00e8ne Jonquoy.<\/p>\n\n\n\n<p>Cet accompagnement porte ses fruits: le Net Promoter Score des candidats (NPS \u2014 m\u00e9trique r\u00e9pandue de mesure de la satisfaction client) a augment\u00e9 de 14 points depuis le d\u00e9ploiement du CRM. Ce dernier a \u00e9galement permis la mise en \u0153uvre un nouveau programme de fid\u00e9lit\u00e9, en juillet 2023, qui accorde des r\u00e9ductions au sein de grandes enseignes commerciales partenaires du groupe. Comptabilisant 150\u2009000 membres, ce programme, dont le suivi est assur\u00e9 dans Salesforce (\u00e9volution des statuts, nouveaux entrants\u2026), est appel\u00e9 \u00e0 se d\u00e9velopper dans un objectif de renforcement du pool de candidats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-communiquer-avec-les-candidats-jusque-sur-tinder\"><strong>Communiquer avec les candidats\u2026 jusque sur Tinder\u2009!<\/strong><\/h2>\n\n\n\n<p>La raret\u00e9 des candidats et la forte digitalisation des jeunes talents ont conduit Adecco \u00e0 adapter ses techniques de chasse. \u00ab&nbsp;Le CRM nous permet de passer d\u2019un mode de s\u00e9lection de candidats \u00e0 un mode de s\u00e9duction.\u2009\u00bb Avec Marketing Cloud et Advertising Studio, les \u00e9quipes marketing programment des campagnes personnalis\u00e9es diffusant des annonces pr\u00e9cises \u00e0 des audiences sp\u00e9cifiques.&nbsp;<\/p>\n\n\n\n<p>En combinant les donn\u00e9es internes du CRM \u00ab\u2009Candidats\u2009\u00bb \u00e0 celles, externes, li\u00e9es au march\u00e9 de l\u2019emploi, le groupe Adecco affine sa communication et construit diff\u00e9rents sc\u00e9narios marketing \u00e0 fort impact. Par exemple, pour r\u00e9pondre \u00e0 un besoin de manutentionnaires dans la r\u00e9gion de Metz, le marketing agr\u00e8ge les donn\u00e9es Salesforce (nombre de profils dans la r\u00e9gion) \u00e0 celles du march\u00e9 (r\u00e9mun\u00e9ration moyenne, tensions sur le secteur, potentiel de candidat\u2026) pour lancer la meilleure des campagnes au bon moment et sur le bon canal.&nbsp;<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-239f56bb0c0189942a72cab2e6457f25\"><em>\u00ab Nous avons cr\u00e9\u00e9 des parcours et nous savons comment cibler au mieux un candidat selon son historique, ses comp\u00e9tences [&#8230;], ses pr\u00e9f\u00e9rences de communication. \u00bb<\/em><\/p>\n<cite><em>H\u00e9l\u00e8ne Jonquoy<\/em><\/cite><\/blockquote>\n<span class=\"citation-role\"><em>Directrice du Digital et de l\u2019Innovation &#8211; The Adecco Group<\/em><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur LinkedIn (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fadecco-crm-plateforme-recrutement%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=The%20Adecco%20Group%20%3A%20le%20CRM%20comme%20plateforme%20d%E2%80%99une%20nouvelle%20exp%C3%A9rience%20de%20recrutement\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Twitter (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=The%20Adecco%20Group%20%3A%20le%20CRM%20comme%20plateforme%20d%E2%80%99une%20nouvelle%20exp%C3%A9rience%20de%20recrutement&#038;url=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fadecco-crm-plateforme-recrutement%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Partager sur Facebook (S&#039;ouvre dans un nouvel onglet)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Ffr%2Fblog%2Fadecco-crm-plateforme-recrutement%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"The Adecco Group : le CRM comme plateforme d\u2019une nouvelle exp\u00e9rience de recrutement\" https:\/\/www.salesforce.com\/fr\/blog\/adecco-crm-plateforme-recrutement\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Pour s\u00e9duire les jeunes talents, la question des canaux de diffusion est cruciale. Et aujourd\u2019hui, les r\u00e9seaux sociaux sont devenus incontournables. C\u2019est pourquoi, \u00e0 la rentr\u00e9e 2023, l\u2019entreprise a choisi de diffuser sur Tinder des offres d\u2019emplois \u00e0 la place de profils individuels, que les utilisateurs peuvent matcher selon leurs affinit\u00e9s. \u00ab\u2009Nous devons r\u00e9pondre pr\u00e9sents l\u00e0 o\u00f9 se trouvent les jeunes. Et ils ne sont plus sur Facebook\u2009!\u2009\u00bb, estime H\u00e9l\u00e8ne Jonquoy.<\/p>\n\n\n\n<p>Des communications ultra-pertinentes, une meilleure r\u00e9activit\u00e9 des \u00e9quipes gr\u00e2ce aux donn\u00e9es des clients et des candidats r\u00e9unies dans un CRM, et des processus acc\u00e9l\u00e9r\u00e9s, voici la formule de la r\u00e9ussite de The Adecco Group.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-intro-paragraph\" id=\"h-chiffres-cles\"><strong>Chiffres cl\u00e9s<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 400 agences en France<\/li>\n\n\n\n<li>400\u2009000 int\u00e9rimaires plac\u00e9s par an<\/li>\n\n\n\n<li>23 milliards d\u2019euros de CA par an dont 6 milliards en France<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Envie de voir tout cela en action ?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Visionnez la d\u00e9monstration de Marketing Cloud, la solution utilis\u00e9e par The Adecco Group pour personnaliser ses actions de communication.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/fr\/form\/demo\/demo-marketing\/?d=cta-header-promo-1-demo_mkt\">Voir la d\u00e9mo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/form-marketing-demo.png\" class=\"attachment-full size-full\" alt=\"Un Astro avec un logo Marketing Cloud se tient devant des fen\u00eatres repr\u00e9sentant la solution Salesforce.\" srcset=\"https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/form-marketing-demo.png 1268w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/form-marketing-demo.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/form-marketing-demo.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/form-marketing-demo.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/fr\/blog\/wp-content\/uploads\/sites\/15\/2023\/11\/form-marketing-demo.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adecco r\u00e9invente l&rsquo;exp\u00e9rience du travail et du recrutement, sur un march\u00e9 en acc\u00e9l\u00e9ration.<\/p>\n","protected":false},"author":206,"featured_media":2637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6877d39a95b9c5a6c682cc95","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[22,4,6,539],"sf_content_type":[],"blog":[297,357,358],"coauthors":[27],"class_list":["post-2614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-sales","sf_topic-marketing","sf_topic-temoignages-clients","blog-digital-transformation","blog-marketing","blog-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Adecco Group : une nouvelle exp\u00e9rience de recrutement \u2022 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